Book Recommendations

imagine // create // innovate

Feed your Brain with Book Superfood

Every book means new adventures and perspectives, Your mind needs fresh, high quality, raw ingredients to get creative and activate innovation.

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Feed your brain the good stuff and thrive

Get outside your own head and let other ideas in. When we read, we open ourselves to exploring other ideas, a true gift. Reading allows you to combine, bend and break your existing thoughts and opinions and innovate.

Think of your brain like a stockpot, when you add the ingredients your subconscious mind does the work. It takes time to stew and evolve in flavour and when you least expect it, the Eureka moments occur.

Behavioural & Neuroscience

Dollars and Sense: How We Misthink Money and How to Spend Smarter

by Dan Ariely & Jeff Kreisler

The Choice Factory: 25 Behavioural Biases that Influence What We Buy

by Richard Shotton

Thinking, Fast and Slow

by Daniel Kahneman

Nudge: Improving Decisions About Health, Wealth, and Happiness

by Richard H. Thaler & Cass R. Sunstein

Surrounded by Idiots: The Four Types of Human Behaviour (or, How to Understand Those Who Cannot Be Understood)

by Thomas Erikson

Creativity & Design

Why Fonts Matter.

by Sarah Hyndman

Work For Money, Design for Love

by David Airey

Show Your Work: 10 Ways to Share Your Creativity and Get Discovered

by Austin Kleon

Logo Design Love : A Guide to Creating Iconic Brand Identities

Pocket Full of Do.

by Chris Do

Steal Like an Artist : 10 Things Nobody Told You About Being Creative

Creative Confidence: Unleashing the Creative Potential Within Us All

by Tom Kelley

The Strategic Web Designer : How to Confidently Navigate the Web Design Process

by Christopher Butler

Burn Your Portfolio: Stuff They Don't Teach You In Design School, But Should

by Michael Janda

FEED Your Brain

Educate. Innovate. Activate.

Business & Leadership

Clockwork: Design Your Business to Run Itself

by Mike Michalowicz

The Leadership PIN Code: Unlocking the Key to Willing and Winning Relationships

by Nashater Deu Solheim

Platform: The Art and Science of Personal Branding

by Cynthia Johnson

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

Why the Net Matters: Six Easy Ways to Avert the Collapse of Civilization

by David Eagleman

Dare to Lead: Daring Greatly and Rising Strong at Work

by Brené Brown

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

by Michael E. Gerber

Zag : The #1 Strategy of High-Performance Brands

by Marty Neumeier

The Disney Way: Harnessing the Management Secrets of Disney in Your Company

by Bill Capodagli & Lynn Jackson

Traction : Get A Grip on Your Business

by Gino Wickman

Confessions of a Misfit Entrepreneur : How to Succeed in a Business Despite Yourself

by Kate Toon

Alchemy: The Surprising Power of Ideas that Don't Make Sense

by Rory Sutherland

Ogilvy on Advertising

by David Ogilvy

Showtime

by Christos Nikas

Mindset & Personal Growth

When: The Scientific Secrets of Perfect Timing

by Daniel H Pink

Ask Again, Yes

by Mary Beth Keane

Love Your Enemies: How Decent People Can Save America from the Culture of Contempt

by Arthur C. Brooks

He'll Be OK: Growing Gorgeous Boys into Good Men

by Celia Lashlie

Vibe: Unlock The Energetic Frequencies of Limitless Health, Love & Success

by Robyn Openshaw

Great Reads – Fiction

Wild : A Journey from Lost to Found

by Cheryl Strayed

All the Light we Cannot See

by Anthony Doerr

Lion

by Saroo Brierley

Music and Freedom

by Zoë Morrison

Sometimes I Lie

by Alice Feeney

The Love Song of Miss Queenie Hennessy

by Rachel Joyce

The Tattooist of Auschwitz

by Heather Morris

The Wonder

by Emma Donoghue

The Immortalists

by Chloe Benjamin

The Land of Painted Caves

by Jean M. Auel

This is How it Always Is

by Laurie Frankel

Birthright

by Fiona Lowe

Tenth of December

by George Saunders

Educated

by Tara Westover

The Tea Girl of Hummingbird Lane

by Lisa See

What Alice Forgot

by Liane Moriarty

The Boy Who Fell to Earth

by Kathy Lette

Midnight Sun

by Stephenie Meyer